Lucinda Clements | 
Latest Style Trends | 
07 21st, 2011| 
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The Reebok Classics X Swizz Beatz collaboration is still going strong, as the two unveiled their biggest joint project to date: the 2011 Reethym of Lite campaign. The campaign celebrates the new Reebok Lite footwear and apparel collection iconic Reebok styles with cutting-edge technology through Swizzs own interpretation of the Reethym of Lite.
The entire Northeast of the US is going through a nice little heat wave at the moment and its becoming harder and harder to justify wearing a jacket and trousers when you start sweating as soon as you walk out the door. The question then becomes, how can a guy be the most stylish man on the streets without having a waterfall pouring down his brow by the time hes made it to the end of the block?
Element, an action sports apparel and footwear brand, has taken things to the next level . Last week, the brand held a preview at Saturdays NYC one of the only surf shops located on the island of Manhattan, to debut their latest Emerald Collection. The line is comprised completely of eco friendly fibers and materials. Stylistically, it hints heavily to the heritage trend, bringing things back to the basics.
A couple of weeks ago we relaunched our Meet the Fans feature, calling for all Clothing at Tesco Superfans to step forward with their style tips and tricks, and share their passion for all the fab collections from Clothing at Tesco with us!
Which leads us nicely to introduce Rachel Rougvie, our July Superfan! Rachel’s style credentials speak for themselves we’re loving her top tips and sense of individuality. Just check out the gorgeous snap of her and her friend below looking totally glam! Check out her answers to our Superfan creds test below. Rach
Men of Habit has served the menswear community for five months now and have loved every second of it. While we enjoy our little corner of the web, I have to admit that we have been itching to move into the physical world with a magazine for some time now. Luckily, weve gotten to know some really brilliant guys in the industry and have positioned ourselves to the point where we can put together what we think will be the best English language mens style magazine on the market. As many of you may have thought to yourself at one time or another, there really isnt anyone aside from The Rake and Inventory Magazine creating anything with a higher taste level than the GQs and Esquires of the worldand while those two magazines do many things well, theyre hard to find and are very niche in their aesthetic and writing style.